16 reasons why your page isn’t ranking on Google

on-page SEO techniques

Feeling down because your page isn’t showing up on Google? You’re not the only one. It’s super important to be seen at the top of search results. This boosts your website visits and online reputation. Yet, maybe your page is slipping through Google’s cracks. We’ll look at common issues and how to fix them so Google spots you.

Crawling Blocks

If your page isn’t ranking well on Google, crawling blocks might be the issue. It’s key to check for any barriers that stop search bots from seeing your page. One common barrier is a robots.txt file.

This file sits at the core of your website. It guides search bots, telling them which pages to visit and which to skip. When it says not to check some pages, they won’t. So, ensuring your site’s access isn’t blocked is very important.

To look at your robots.txt file, just add “/robots.txt” after your website’s name in a web browser. For instance, with “www.mywebsite.com,” you’d type “www.mywebsite.com/robots.txt.” This shows what’s in your file, if it’s there.

Common Crawling BlocksImpact on SEO Ranking
Disallowing specific pages: This directive tells search bots to stay away from certain pages.Prevents indexing and ranking of the blocked pages.
Disallowing all pages: This directive disallows all pages on your site.Precludes all pages from being indexed and ranked.
Incorrect syntax: Mistakes in your robots.txt file can lead to unintended crawling blocks.Prevents search bots from properly accessing and analyzing your website.

It’s very important to check your robots.txt file often. This ensures you’re not accidentally blocking search engines from key parts of your site. Fixing these issues helps your site appear better in search results.

But, crawling blocks are not the only issue that can affect your site’s performance. You should also deal with any problems around your site being indexed. These can range from technical hiccups to sitemap errors or server issues preventing Google from ranking your page.

Fixing both crawling blocks and indexing problems can make your page more visible. This boosts your site’s chance of ranking well and attracting more visitors.

Internal Links

Internal links are key for SEO. They help Google see your web page’s importance within your site. By linking your page to other parts of your site, Google knows it’s crucial.

Internal links boost page relevance. When making them, pick anchor text carefully. This text tells search engines what the linked page is about. Always choose words that truly show what the page is for.

A good internal linking plan can better your site’s SEO. It can up your ranking, bring in more visitors, and grow your online presence. Search engines use these links to find and understand your content. They also help spread link equity.

Best Practices for Internal Links

Remember these tips when adding internal links:

  1. Make sure the anchor text is clear and relevant.
  2. Spread your internal links all over your site to show page importance.
  3. Put links where they fit best in your content to help your readers.
  4. Add relevant keywords to the anchor text without going overboard.
  5. Check on your internal links often to make sure they work and lead to the right places.

With these strategies, you can make your internal links work better for your site. This can improve how relevant your pages are and help your SEO.

Example Internal Link Structure

Here’s how to set up your internal links:

PageAnchor Text
Page 1Learn more about our services
Page 2Read our recent case studies
Page 3Discover our top tips for success

Add internal links to boost your site’s relevance and the user’s experience. It can also raise your search engine ranking.


Page load speed affects where your website ranks on Google. It’s because quick-loading pages make users happy and help your SEO. So, to make your page quick, work on these things:

  1. Minimize server response times: Make sure your server answers fast. Slow replies slow down your page and frustrate users.
  2. Leverage browser caching: Use browser caching to save images and CSS on users’ devices. This makes future visits quicker.
  3. Compress files: Shrink your images and scripts without losing quality. Smaller files load faster, speeding up your page.
  4. Optimize code: Clean up your code. Remove the extra bits to make it as small as possible. This helps your page load quickly.

Following these steps will help your website load faster. It will also meet the standards for good user experience set by Core Web Vitals.

page speed


Page rendering turns HTML, CSS, and JavaScript into a live webpage. It ensures your site looks and works right for users. But, if there are issues with rendering, Googlebot may not see your content well, affecting your ranking.

To check if your page renders correctly, use Google Search Console. This tool helps you see how Google shows your page. It lets you spot and fix any issues that hide your content from search engines.

In your rendering tests, look closely at how HTML, CSS, and JavaScript are processed. Ensure all important parts load and show up on your page. Also, make sure scripts and stylesheets can be accessed and work properly.

It’s also key to have well-structured HTML, CSS, and JavaScript code. This ensures your page renders smoothly and helps avoid problems.

Fixing rendering problems and optimizing your page’s rendering can make it more visible to search engines. This can improve its search result ranking.

Common Rendering Issues

Here are some common rendering issues you might face:

  • Poorly optimized HTML, CSS, or JavaScript code
  • Missing or broken resources, such as images or scripts
  • Slow loading times due to heavy media or large file sizes
  • Incompatibility with certain browsers or devices

Addressing these issues quickly helps your page render well on all devices. It makes for a better user experience, improves search visibility, and boosts your Google ranking.

Content Quality

Ranking well on Google involves top-notch content. Your website has to offer detailed, useful content that answers what people are looking for. Make your content unique through thorough research and by sharing special insights.

This high standard content is key to drawing in and keeping visitors. It ups your site’s traffic and helps you climb in search results. Also, thorough and unique content makes your site look trustworthy and informed.

Remember, keeping your content fresh is a must. This tells Google your site is current and offers recent info. It also helps your site show up and be trusted more in search results.

Think about these points when you want to make excellent content:

  • Start with the main topic or question you aim to answer.
  • Do detailed research using reliable sources.
  • Organize what you find into clear, structured content.
  • Make your content engaging, easy to understand, and attractive.
  • Use images or infographics to help readers.
  • Always mention your sources to show your content is well-supported.

Using these strategies to ensure excellent, info-rich content will help your site become a trusted source. It also boosts your chances of ranking higher on Google.


Keyword cannibalization is a big issue for website SEO. It happens when many pages focus on the same keywords. This confuses search engines and weakens your page’s power.

To fix this, you need to do a deep dive into your content. Look for pages that say the same thing, fighting for the same top spot in search. Then, merge these pages to make your website clearer for Google and other search engines.

Good internal links are key here. They help connect your related pages, boosting the strength and meaning of your content. This also helps search engines better understand your site’s structure and content quality. As a result, you could see your pages climb in the search results.

Dealing with keyword cannibalization can really help your site. It may lead to better search rankings, more visitors coming in naturally, and an all-around better shot at being seen online.

Searcher Intent/Relevance

Getting high on Google search results is all about understanding what users want. When people search, they look for something specific. Make sure your page matches what they’re looking for. This way, you get closer to the top of search results and give them what they need.

To do this well, figure out the best type of content for the searches. Some people want to know things, while others look for reviews. By knowing what content works best, your page can give people what they want.

Before you start writing, it’s key to find the right keywords with research. Find out what your audience is searching for. Then, use these keywords naturally in your content. This makes your page more visible to search engines.

It’s vital to make users happy to get a good search ranking. Give them helpful content that answers their questions. This boosts their satisfaction and your chances of ranking higher. Monitoring how users interact with your content, like if they leave quickly or stay on the page, also helps.


Imagine you write about travel and aim for the keyword “best vacation spots in Europe.” You’d create content showing top European spots and sharing travel advice. Add great images and fun details to meet the user’s needs. This makes you more likely to rank higher. Also, providing details on attractions, places to stay, and food makes the user experience better.

Benefits of Addressing Searcher Intent/Relevance
1. Improved search engine rankings
2. Increased organic traffic
3. Enhanced user experience
4. Higher user satisfaction
5. Greater audience engagement

Competitor Content

It might seem like some rivals have better content, making them rank higher on Google. To beat them, take a close look at what they’re doing. Analyze their content deeply, figuring out why it works so well. Then, tweak your approach to boost your content’s value and appeal.

Benefits of Competitor Content Analysis

  • Spot content gaps: Checking out what others are doing can show you where your site needs work. Then, you can fill those gaps with new content that your audience will love.
  • Get new ideas: Looking at what your rivals are nailing can spark fresh ideas for you. It’s a chance to learn from them and adopt strategies that have worked for them.
  • Stay in the lead: If you know what your competitors are planning, you can always be a step ahead. This knowledge helps you tweak your content to always stay fresh and ahead.

Steps for a Comprehensive Competitor Content Analysis

  1. Find the top dogs: First, pick out who’s always doing better than you in searches. These are the ones you want to learn from.
  2. Study their content closely: Look at their blogs and other content to see what they’re doing. Notice how they write, what they talk about, and how they grab attention.
  3. Rate their content: Gauge how good and deep their content is. Are they telling the whole story and coming up with new ideas? Think about how you could do even better.
  4. Find the gaps: Look for what they’re missing or not doing well. Then, make it your mission to do those things but better.
  5. Up your game: Use what you’ve learned to make your own content outstanding. Be the best by providing the most detailed, interesting, and helpful information.

Example Competitor Content Analysis Table

WebsiteContent TopicDepth of ContentQuality of ContentOpportunities for Improvement
Competitor ASEO optimization✔️ Comprehensive and in-depth coverage✔️ Well-researched and authoritative❌ Could include more practical examples and actionable tips
Competitor BContent marketing strategies❌ Lacks in-depth analysis✔️ Highly engaging and visually appealing✔️ Opportunity to provide more case studies and real-life examples
Competitor CSocial media advertising✔️ Presents a step-by-step approach❌ Falls short in providing data-driven insights❌ Could include more success stories and industry benchmark data

Poor Optimization

Not optimizing well can really hurt how high your page ranks on Google. To get more visible online and draw more visitors, you need to concentrate on a few key things. This includes working on how your page is set up, the info that shows on searches, and using the right words. Doing these well helps Google show your website more often and makes you stand out online.

On-Page Optimization

On-page optimization is about making lots of parts of your website better for search engines to find. You can make your meta tags, headlines, and web copy clearer by using key words. This tells search engines what you’re all about.

It’s important for the info in your meta tags to match what’s on your page and to include key words naturally. Your title should be clear and your meta description should make people want to click.

Meta Tags

Meta tags are a big help for search engines to understand what your page is all about. Besides the title and description tags, there are others like meta keywords and robots.

You used to fill in the meta keywords tag with lots of search words for better results. Now Google doesn’t use this in its ranking. So, it’s better to focus on great, helpful content for your audience.

With the robots meta tag, you decide what search engines see and do on your site. You can set if pages are shown in results, hidden, or if they shouldn’t be followed or copied.

Keyword Usage

Choosing the right keywords will help Google show your page more. Do some research to find words your audience often searches for. Then, use them naturally in your writing, titles, and for pictures.

But, don’t overdo it. Stuffing your page full of keywords just to get noticed can actually hurt your rank. So, aim for quality content that answers questions and adds value for your readers.

on-page optimization

Table: Common On-Page Optimization Techniques

URL StructureCreate user-friendly URLs that include relevant keywords.
Header TagsUse heading tags (H1, H2, etc.) to structure your content and indicate its hierarchy.
Image OptimizationOptimize image file names, alt tags, and sizes to improve page load speed and accessibility.
Content FormattingUtilize bullet points, numbered lists, and subheadings to improve readability and user experience.
Internal LinkingLink relevant pages within your website to establish a logical site structure and improve navigation.
Mobile OptimizationEnsure your website is mobile-friendly and responsive for a seamless user experience.

Backlink Quality

Backlinks are key for good SEO. They boost your website traffic. Also, they show search engines your site is trustworthy. But, all backlinks are not the same. You should aim for high-quality ones instead of many. This will improve your visibility in searches and protect you from penalties.

Focusing on getting backlinks from strong websites in your area is important. These links add more value to your site. They help establish your website’s power in the eyes of search engines. Seek out sites with great domain authority, lots of quality links, and relevant topics.

Steer clear of spammy or low-quality links. They can’t help with SEO and may damage your website. Such backlinks usually come from poor or unrelated sites, or from link schemes. Google is good at spotting these and might punish your site if it finds them.

Instead, work on getting backlinks naturally through good content and building relationships. Here’s how:

  • Create content that others want to share.
  • Join industry conversations or guest blogs to gain links.
  • Connect with important figures in your field for coverage or mentions.
  • Offer original research that makes others want to link to you.

Keeping an eye on your backlinks is crucial too. Tools like Google Search Console can help. They let you spot harmful backlinks. If you find these, disavow them to protect your site’s ranking.

High-Quality Backlinks vs. Spammy Backlinks: A Comparison

High-Quality BacklinksSpammy Backlinks
1. From reputable websites within your niche1. From unrelated or low-quality websites
2. Have strong domain authority and link profile2. Often come from link farms or paid link schemes
3. Provide genuine value and credibility3. Fail to provide any SEO value
4. Help boost your website’s authority and rankings4. Can harm your website’s reputation and rankings
5. Earned naturally through valuable content and relationships5. Obtained through artificial or manipulative tactics

Technical Issues

Technical issues seriously affect your website’s Google performance. To keep your site searchable and highly ranked, regular technical audits are key. These checks find and fix things like broken links, crawl errors, and wrong redirects. They also help with canonicalization problems.

Broken links hurt how users and search engines move through your site. By always looking for these links and repairing them, your site stays easy to use. This ensures users have a good time and that search engines understand your site’s structure.

Crawl errors, including 404 pages or server issues, stop search engine bots from seeing your site properly. This can hurt how well your site shows up in search results. To keep your site seen and searchable, handle crawl errors quickly.

Redirects guide visitors and search engines to the right page if its location has changed. But, too many redirects or redirect chains cause confusion. They can lower your site’s ranking. Making sure your redirects are set up well is important. Also, fixing duplicate content issues helps search engines show the right pages.



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