Ecom Pet Treats
Tripling Revenue Through SEO Services and Web Design.
The Brief
A prominent e-commerce pet treat company operating nationwide faced stiff competition in a saturated market.
With an annual revenue of $2 million, they aimed to significantly expand their online footprint and triple their gross revenue to $6 million in two years.
They sought a comprehensive strategy that combined web design with robust SEO services to achieve this aggressive growth target.
The Solution
A holistic plan was crafted to revitalize PawTreats Inc.’s online presence:
- SEO Strategy: Comprehensive plan developed to align with business objectives.
- Competitive Analysis: Identification of competitors’ weak points and capitalizing on market opportunities.
- Keyword Research: Pinpointed high-value keywords with substantial search volume.
- Marketing Persona Research: Detailed buyer personas helped refine targeting strategies.
- On-Page SEO: Enhanced site architecture, meta tags, heading tags, and internal links.
- Off-Page SEO: Focus on high-quality backlinks and social media engagement to boost domain authority.
- Content Marketing: A steady stream of engaging, SEO-optimized content in the form of blog posts that align with customer testimonials and social media.
- Conversion Optimization: Implementation of A/B testing on website elements, landing pages, and call-to-action strategies.
- Beyond SEO: Recommendations to create and integrate pet treat bundles and recurring weekly/monthly subscription services.
The digital strategy was further bolstered by a website redesign. Improved navigation, a mobile-responsive design, and a user-friendly interface were integral parts of this overhaul.
The Results
The investment in web design and SEO services paid off:
- Organic Traffic Boost: A remarkable 220% increase in organic search traffic.
- Conversion Rate Peaks: A significant uptick of 30% in conversion rate.
- Revenue Surge: Successfully achieved the ambitious goal of raising sales from $2 million to $6 million within two years.
- Search Dominance: Over 70% of targeted keywords secured a spot in the top 10 Google rankings.
- Engaged Customers: Enhanced content led to a higher retention rate and overall improved customer satisfaction.
