SEO Audit Services

Our SEO Audit gives you an overview of some of the technical aspects of your site that may be hindering your ability to progress further up the search engine rankings.

What’s involved in a SEO audit?

Our SEO audits are not automated reports, they are a manual and thorough review of your website, keywords rankings and analytics that come with an insightful interpretation of all the relevant data and a series of actionable SEO recommendations. These recommendations can then be implemented completely in-house by yourself or your team, in conjunction with our strategic consultancy services or outsourced to us completely.

Before we begin our audit we’ll first get an understanding of your business, your unique selling points, your clients and the everyday problems they face. We want to know what expectations you have from your website. This gives us an initial benchmark to analyze your site against and helps us steer our recommendations towards your business goals and the needs of your potential customers.

Technical Analysis

We’ll investigate the construction of your website, identifying barriers to optimal search engine performance and a visitor’s user experience (UX). This can include:

  • Poor metadata implementation
  • Coding errors
  • Poor website architecture
  • Poor Image optimization
  • Incorrect implementation of structured data
  • Poor internal linking
  • Poor mobile and speed optimization
  • Broken links
  • Crawl issues
  • Low quality or duplicate content
  • Keyword cannibalization

It’s important that both visitors and Google’s can navigate to all parts of your website in an intuitive and logical way. The benefit of this from a user perspective will be visitors staying on your site longer and taking more of the actions you want them to take. From a search engine perspective, it means more of your website’s pages in Google’s index, helping you to rank for more keywords and drive relevant traffic to your website.

What Our SEO Audit Entails

A comprehensive SEO audit is essential to understand where your website is ranking and why. It can tell you how visitors find your website and what they do once there and can highlight any technical issues that are stopping it ranking as well as it could. This wealth of information will then steer the SEO strategy and provide actionable recommendations.

Search Query Analysis

We’ll perform a deep dive into the search queries your website is currently ranking for and assess which of these are driving traffic to your website. We’ll then consider which of these terms are relevant to your business and the products and services you offer.

These search queries are then split into “brand” related terms (the keywords that contain either your business name or members of staff) and “non-brand” queries (keywords that relate directly to your products and services).

We’ll then identify opportunities for “quick wins” Where your site is ranking close to, or lower down on page one of the search results already and where, with small amounts of effort, significant benefit can be gained rapidly.

Keyword Ranking Analysis

We’ll also look at keywords from the other side. By understanding your business and customers, we can research the relevant topics and keywords and uncover your rankings for these search terms. We’ll identify where the overlap is between what you’re ranking for already and how these can be exploited.

We can also perform this exercise on your competitors. What keywords are they ranking for and why? What are they doing that we can also use to help your SEO campaign?

Traffic Analysis

Ever wondered what the visitors to your website do? Where do they go? How long do they stay?

Our analysis of your website traffic will lift the lid on your visitors’ behavior and their engagement with it. We’ll be able to see what content is being viewed and why. Are visitors performing the actions you want? Are they reading your blog posts? Are they downloading your latest whitepaper?

This analysis happens, not just on the website level, but also on a page level.

Traffic sources

Understanding where your traffic is coming from is vital to be able to plan and measure any marketing campaign. How does traffic from individual sources engage with your website and how do the sources differ from each other?

This can show you where you’re getting the best response, not just in terms of traffic but also conversions.

Device analysis

What are the most common platforms visitors use to browse your website: Smartphone, Tablet or Desktop? Do pages on your site differ much in how they’re accessed?

If you have an e-commerce website, we can also look at the conversion paths. Do mobile users tend to browse on a mobile device and purchase on a desktop, for instance?

Behavior flow analysis

Understanding how traffic moves around your website, from one landing page to the next, can give you great insights into where improvements are required. Should you look to invest in more content, video or improving your checkout procedure?

Landing page analysis

A detailed look at how visitors engage, or not, with your landing page. You only have a few seconds to capture their attention and draw them in. Google Analytics can provide us with great insight here, but we’ll also use our knowledge of high-performing landing pages to recommend improvements.